With Jesus. With each other. To the edges.
CMS has undergone a rebrand and I took on the responsibility of managing the external design agency. The agency was tasked to translate our new vision and purpose visually. Throughout the last 8 months, I have worked collaboratively with the agency, organising meetings, giving feedback, bringing the team and other stakeholders to the table to help design and meet the new brand launch deadline. The agency really captured CMS and their vision; redesigning the logo, developing graphic assets and refining the brand colours as well as the typography. I took these elements and concept and redesigned the flagship magazine and prayer diary, charities’ corporate stationary and PowerPoints, also wireframing and redesigning the CMS website. I was able to deliver creative content across different platforms. I have been key in creating a coherent brand that fulfils its mission and purpose in collaboration with the agency.
“Collaboration can be a buzzword, but the process of working shoulder to shoulder with Dan was the real thing. His bright, can-do attitude was very refreshing. Feedback loops, which can be tricky, were met with mutual respect and spurring each other on to get the best out of the brand. We’re proud of the work we co-created.”
Gary McIlwaine, Creative Director
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